David Beckham for H&M: New Campaign

David Beckhams new campaign images were shot in Los Angeles by photographer Alasdair McLellan.

David Beckham Bodywear has become an exclusive, long-term collaboration with H&M, largely due it’s success after the initial launch in February. The collection is available at around 1,800 H&M stores in 44 countries worldwide, as well as online, focusing on a set of core products designed by David Beckham and his team. Special attention is paid to the comfort and fit of each garment, from briefs and trunks to undershirts, T-shirts, Henleys and long johns.

“I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!” says David Beckham.